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Gallagher and Liazon Team Up on Health Insurance Exchange

Two Industry Leaders Join Forces to Simplify Health Insurance

Arthur J Gallagher, one the oldest and most respected insurance brokers announced their launch of Bright Choices®, the innovative benefits platform powered by the Liazon Corporation. Gallagher Benefit Services, Inc. (GBS), their employee benefit consulting division, made official their decision to partner with Liazon Corporation in a press release where Anthony F. Hernandez, GBS Chief Information Officer, stated “We’ve selected a proven, comprehensive solution in the Bright Choices® Exchange—one that is easy to deploy, easy for the employee to use and built on outstanding technology.”

At Employers Rx, we could not agree more. We discovered Liazon’s remarkable technology, more than 3 years ago, and have proclaimed the virtues of the platform’s easy, user friendly interface from it’s inception. In May 2010, we wrote about Liazon’s unique Bright Choices® platform in a blog entitled Worried About Health Insurance Reform …. In it, I wrote how we believed then, as we do now, that Liazon’s Benefits Store and other health insurance exchanges will revolutionize the way medical plans are purchased in this country.

Liazon’s online benefits store enables employers to save money on their healthcare costs by setting predictable budgets, while enabling employees to select health, dental, vision, life and disability coverage, among other benefits, from various national and regional insurance providers.

Founded by Arthur Gallagher, a successful insurance agent in Chicago on October 1, 1927, the company was originally focused on commercial insurance and pioneered the concept of risk management. Today, Arthur J. Gallagher & Co. is an international insurance brokerage and risk management services firm, with a network of correspondent brokers and consultants serving more than 110 countries. In 2010, Gallagher ranked 4th largest in the world based on revenue.